Market entry is thus conducted on the basis of looking beyond the Client’s immediate partner company or venture. There is a foundational element of ensuring that any partnership or joint venture is not with an entity that poses ‘red flag’ risks to a Client’s financial or reputational probity. However, a market entry project goes much further. It considers the ‘grey area dynamics’ that will affect any project, regardless of scope or scale: issues of political interference, corruption, bureaucratic boundaries, civil unrest/terror attacks, and a whole range of other active and passive, legal and illegal, obstacles that must be considered to call any in-country project a success. This is done both on a short- and long-term basis, so that the Client can better adjust their market entry strategy based on the projections. 

Any such project is predicated both on extensive, expert research and analysis from a wide range of credible sources, and on exclusive comment from assets deeply embedded in the relevant markets/jurisdictions. 

In addition to providing valuable advice regarding the grey areas that will inherently affect a Client’s business, KCS Group can also offer further pro-active help as may be required. For instance, helping to select another venture partner if the first is identified as unsuitable, and providing further long-term support in terms of constant monitoring of key grey area dynamics and assisting with other in-country efforts and investigations.