The culture of Kenyan business: here be dragons…
“Know your customer” is an oft-repeated refrain in business and is of course an extremely sensible one. However, of equal importance is “know your market”. The sea in which any ship of business sails will not only lead the unwary into uncharted waters, but what seems a placid and understood surface often hides dangerous currents, […]
The culture of Kenyan business: here be dragons… Read More »
